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PLNK

The story
Industry: Fitness & Wellness
Services: Creative design, assortment planning, product development, production
Categories: Headwear, apparel, accessories, drinkware
PLNK isn't your mom's Pilates—and their merch shouldn't feel like it either. We leaned into their sleek, unapologetic aesthetic to create elevated activewear and lifestyle pieces that felt unmistakably PLNK: high-quality, understated, and cool enough to wear long after class is over.
The details
When the aesthetic is understated, every detail has to be right.
From premium fabrics and considered fits to tonal branding, custom trims, and elevated finishing, we focused on the details that made each piece feel less like branded merch—and more like something you'd expect from your favorite activewear label.

"The latest merch arrival has been a big hit. Everyone loves it... the mock neck sweaters... I feel like it has probably sold out at every studio already!"
Ready for some cool shit for your brand?
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